Mergy

Effective October 31, 2026

Mergy is a game made by De-Evolution Studios ("we", "us"), based in Brooklyn, New York. This policy explains what information the game uses, why, and the choices you have. If you have a question, email contact@deevolutionstudios.com.

The short version

• You don't need an account, and we don't ask for your name, email or any other personal details to play.
• Your merges, board and settings are saved on your own device. We don't upload them anywhere.
• The app shows a banner ad at the bottom of the screen, provided by Google AdMob, which collects some device information to show and measure ads, as described below. You can remove ads with a one-time purchase.
• Purchases are handled by Google Play (or the App Store). We never see your payment details.
• We don't use analytics, crash reporting or any servers of our own.

Information saved on your device

The game stores your progress and settings on your device so you can pick up where you left off: your merge count, the board in play, the board look and profile picture you chose, the packs you own, sound volumes and similar game data. This stays on your device. Deleting the game deletes it. If you use your device's own backup (such as Google backup or iCloud), that backup is handled by Google or Apple under their privacy policies.

Ads (Google AdMob)

The phone app shows a banner ad along the bottom of the screen. To deliver it, we use Google AdMob. Google may collect and process:

• device identifiers, such as your device's advertising ID (on iPhone, only if you allow tracking);
• your IP address and approximate location derived from it;
• device and app information, such as device model, operating system and app version;
• information about the ads you see and interact with.

Google uses this information to show ads, limit how often you see the same ad, measure ad performance, prevent fraud, and, where you allow it, show ads that are more relevant to you. Google's use of this information is described in How Google uses information from sites or apps that use its services and the Google Privacy Policy.

Your choices:

• On Android, you can reset or delete your advertising ID, or opt out of personalized ads, in your device's Google settings.
• On iPhone and iPad, the game asks whether you allow tracking before your advertising identifier is used. You can change this at any time in Settings > Privacy & Security > Tracking.
• In the European Economic Area, the United Kingdom and Switzerland, the game asks for your consent before personalized ads are shown, using Google's consent tool. You can say no and still play; ads will just be less personalized.
• Remove ads: a one-time purchase (also included in the Supporter Pack) turns the banner off for good, and the ad service isn't used after that.

The website version of Mergy shows no ads.

Purchases

Mergy offers optional one-time purchases: Remove ads and board packs, which change how the game looks. These are processed entirely by Google (Google Play) or Apple (App Store). The game receives confirmation that a purchase was made so it can unlock it, and asks the store which purchases your account owns when you tap Restore purchases, but we never receive your name, card number or other payment details. We don't use a separate purchase service.

What we don't do

• We don't sell your personal information.
• We don't run analytics, crash reporting or tracking of our own, and the game sends nothing to us.
• We don't ask for or collect your contacts, photos, camera, microphone or precise location.

Deleting your data

Mergy has no accounts, so there is nothing to sign out of or delete in the app, and we hold no data about you. Your game progress lives only on your device: uninstalling Mergy deletes it. Data held by Google for ads can be reset or deleted in your device's Google or Apple settings, as described above. Google Play and the App Store keep their own record of your purchases under their own privacy policies. If you have any question, email contact@deevolutionstudios.com.

Children

Mergy is not directed at children under 13, and we don't knowingly collect personal information from them. If you believe a child has provided personal information through the game, contact us and we will help remove it.

Your rights

Depending on where you live (for example, under the GDPR in Europe or the CCPA in California), you may have the right to access, correct or delete personal information, or to object to certain uses of it. Because we don't collect personal information ourselves, most requests are best handled through the settings above or directly with Google. You can always email us and we'll help.

Changes to this policy

If we change this policy, we'll update this page and the date at the top. If the changes are significant, we'll also let you know in the game.

Contact

De-Evolution Studios, Brooklyn, New York
contact@deevolutionstudios.com
deevolutionstudios.com